Privacy Policy Analyticon Biotechnologies AG

Introduction
Analyticon Biotechnologies AG is committed to protecting your privacy. This policy explains the steps we take to protect your personal data when you visit our website. It describes what categories of personal data we collect, the purposes for which we use those data, your choices regarding use of your data and how you can review and correct your data. By accessing our website, you consent to the data collection and use practices described in this privacy policy.

Data Collection
Data collected directly from our visitors. You can visit our website without providing any personal data. However, on some pages, we may ask you for personal data to provide a service requested by you. The personal data that we collect may include: You are not required to provide this information. However, if you choose not to, we may not be able to provide you the requested service or complete your transaction.

Data collected automatically (Google-Analytics). This website uses Google Analytics, a web analytics service provided by Google, Inc. (“Google”).  Google Analytics uses “cookies”, which are text files placed on your computer, to help the website analyze how users use the site. The information generated by the cookie about your use of the website (including your IP address) will be transmitted to and stored by Google on servers in the United States . Google will use this information for the purpose of evaluating your use of the website, compiling reports on website activity for website operators and providing other services relating to website activity and internet usage.  Google may also transfer this information to third parties where required to do so by law, or where such third parties process the information on Google's behalf. Google will not associate your IP address with any other data held by Google.  You may refuse the use of cookies by selecting the appropriate settings on your browser, however please note that if you do this you may not be able to use the full functionality of this website.  By using this website, you consent to the processing of data about you by Google in the manner and for the purposes set out above.

Use of your personal data
We will use your personal data only for the purposes set forth below.
Services. We use your personal data to deliver services you request, such as providing information about Analyticon products and services, answering customer service requests, facilitating use of our websites and so forth. In order to offer you a more consistent experience in interacting with Analyticon, information collected by our websites may be combined with information we collect by other means.
Website improvement. We may use your data to improve our website and related products or services.
Marketing Communications. With your permission, we may use your data to inform you of products or services available from Analyticon. When collecting information that might be used to contact you about our products and services, we always give you the opportunity to unsubscribe from receiving such communications by sending an E-Mail to marketing@analyticon-diagnostics.com.

Disclosure of your personal data
Personal data that you provide to Analyticon via our websites will not be shared outside of Analyticon without your consent.

Links to other websites
Our website may contain links to other websites, including those of other companies, professional and government organizations, and publications. Although we try to link only to websites that share our high standards and respect for privacy, we do not control and are not responsible for the content, security or privacy practices employed by other websites. You should review the privacy policys of those websites to determine how they protect and use your personal data.

Children
This site is a general audience site, although it contains information that may be of interest to children. However, Analyticon does not seek through this site to gather personal data from or about persons 13 years or younger.

Questions about our privacy practices
If you have questions regarding this privacy policy or our handling of your personal data, please contact us by marketing@analyticon-diagnostics.com, or by mail at

Analyticon Biotechnologies AG
Am Muehlenberg 10
35104 Lichtenfels
Germany

Changes to this privacy policy
The privacy policy is current and has been updated in October 2011.